Founded in London 2003, Assa Studio Limited is closely working with companies’ R&D and business innovation units as well as public institutions. Clients include Samsung, Nike and Panasonic as well as the UK government Technology & strategy board, the Science museum, the Design museum and the Victoria & Albert museum. The studio focuses on design technology for social and cultural progress. The studio is managed around three main areas: 1. Industrial research and product design consultancy dedicated to digital design and manufacturing methods, specialising in the SLS polyamides and DMLS metal alloys within the wide range of the additive layers manufacturing technologies (widely known as 3D printing). Co-design and user interaction coding offering of dedicated 3D design and engineering tools. 2. Design and manufacturing of lifestyle products such as footwear, mobile phones, shaving devices, jewellery, lighting and furniture. 3. Self-production of limited edition studio pieces, using new design and production methods to achieve unique forms and aesthetic qualities. Industrial research & 3D design technology development: Assa Studio practice and research is very much about innovation and the development of new industrial design methodologies within digital design and manufacturing. In the centre of the Studio’s developments is the virtual ‘life’ of an object, before it is physically produced. Opened to users’ input, the digital object can be produced using a wide range of additive layer manufacturing technologies (widely known as 3D printing), mixed with mass production solutions. This is the key difference and maybe the most novel aspect of the Studio’s practice. Aesthetics, adaptation and reconfiguration of forms are elements in flux within this new product design workflow.