ZERO Makeup is a company based in the UK with its reach spreading far and wide. We are based out of London with an operations office in Dubai, along with distributors in Pakistan and India. Aside from our 90+ points of sale, through our e-commerce platform we are delivering orders to people worldwide. All our products are designed to be intelligent & efficient. We work very hard on taking the guess-work out and making it easy for you. We go through extensive research and heavy testing in the lab and on ground. Our products are used by makeup professionals and refined with their input. We are a brand that believes in doing good. We have zero tolerance to unethical practices anywhere in our supply chain. Furthermore, we do not allow animal testing and we avoid using harmful ingredients wherever possible.