ADEN MAKE-UP IS A DYNAMICALLY DEVELOPING DECORATIVE COSMETICS BRAND WITH OVER 20 YEARS OF HISTORY. Now belongs to the well-known skincare group Helia-D. THE BRAND IS CHARACTERIZED BY INNOVATION, PROFESSIONAL QUALITY, SKIN-FRIENDLY ACTIVE AGENTS AND DAZZLING COLORS. The first products of the range included liquid lipsticks and lipliners of matching colours. These items are still considered the crown jewels of the brand, most people identify this clearly innovative make-up brand with these amazing products. The product range has, however, expanded since then to include hundreds of products that are aimed to sneak into everyones' heart with lively colours and classy designs. Products are inspired by Italian fashion and German quality. We believe that all women deserve the best therefore we apply solutions conforming to the highest professional standards. Quality is considered a top priority when developing our products, we use state-of-the-art, skin-friendly German and Italian ingredients, and most of our products are fragrance-free. All members of Aden’s product range are cruelty-free. Many of our products are vegan, which means that they do not include any ingredient of animal origin, the number of such products is constantly increasing. Aden Make-up is characterized by unique and special solutions and dazzling colours.