Lake Effect Co. encourages you to connect with the beauty, adventure, and healing power of nature (namely the water) through consciously sourced apparel and accessories. It's a venue to create magnetic moments in Mother Nature, to embrace a unique Earth-minded lifestyle, and to let the ever-changing water inspire us. It’s about being balanced in adventure, health, beauty, and self, all through the lens of life by the lake. It's a suggestion to "Chase More Sunsets" which is code for finding what inspires you and building a life that includes more of that.