D-Cipher is a platform for objectively measuring and visualizing the flow/friction of user experiences (in isolation or comparison, one against another), creating the first empirical method for UX analysis. First LEARN through benchmarking competition against your current products/services to gain new user insights and see new design opportunities. Then VALIDATE your new UX designs with customers, concretely measuring its improved performance. No need to debate your new design is better, because you can prove it with D-Cipher.