Buying Green Products While buying green products and services is becoming a top priority for many home owners, commercial property owners and commercial property managers, simply offering a “green” product or service may not be enough. Today, green products and services must also have other attributes to make them desirable; the most important being a financial benefit. According to Edwin Stafford, associate professor of marketing at Utah State University, “Most consumers buy on consumer benefit.” Eco-friendliness may make consumers feel good as long as it comes with other features, such as superior performance, cost effectiveness or health benefits. Customers want “green” to mean environmentally friendly while also having a high R.O.I. If your product or service does not offer these two benefits, you may have a tough sell. Intellidyne products are able to offer some of the best financial benefits in the industry. At EnergyBank with our Economizers we are able to provide R.O.I.'s in just a few months vs. a couple years.