WAITT is a collaborative effort between local businesses that commit to donating a percentage of their daily, weekly, or monthly, revenue toward the charities of their choice. Each day local charities, non-profits, and other community-based organizations are featured. By featuring different organizations, businesses are able to make donations to a wide variety of causes. There are many incentives for empowering the community but most notably, "Giving Calendars" will be available in many formats for any business that wishes to show what organizations they are donating to. These calendars can be used in many creative ways and are in turn, fantastic marketing collateral. By everyone contributing, our community is well served and connected through this momentum of generosity.