PLB is a London based sports entertainment enterprise backed by R&R Venture Partners (Richard Parsons and Ronald Lauder) and notable private investors from both sides of the Atlantic. PLB plans to become the world's top destination for emerging international basketball talent delivering a rich indoor sports entertainment experience unmatched by current offerings in the United Kingdom. Our management and advisory team includes proven finance, entertainment, sports marketing and basketball operations professionals from both sides of the Atlantic. Members of the PLB team have been instrumental in the successful launch of the WNBA and the NBA G League, as well as the establishment, operation and management of NBA and European franchises including the Atlanta Hawks, New York Knicks, Washington Wizards, Charlotte Hornets, C.B. Bilbao Basket and Basket Zaragoza.