We are a multi awarded fast growing start-up disrupting the beauty industry. Our Hero brand, CHOK BEAUTY has been awarded by the BBC as one of the most innovative of 2020, and championed with multiple trophies at the Asos Beauty Awards, Attracta Beauty Awards, Beauty Bible Awards and others. Our product selection is loved by celebrities, such as Emma Corrin, Drew Barrymore, the Golden Globes Backstage MUAs and more.