aaa/unbranded® stands for an unorthodox approach to life, for a different approach to beauty, body care and lifestyle through an unconventional take on perfumes and skincare. The three aaa/ stand for Assembled Around Aesthetics, and this means creating beauty and seeking harmony at every step along the way. Our core values are: Being Unconventional; we don’t just choose the unbeaten path, we seek creating new ones. Being Natural; not just for our products, but as a lifestyle choice and throughout our processes. Striving for Excellence; seeking the best quality in all aspects of life.