We've all had the unpleasant experience of getting called on by lack-lustre sales people and working with uninspiring leaders. Cerebral Selling is a practice built around the belief that buyers deserve to work with sales professionals they love, and team members deserve the type of leaders they would fight to work with! The secret to unlocking these modern sales relationships lies in applying the key principles of Science, Empathy, and Execution. From his early days tinkering with test tubes and differential equations as an award-winning scientist, to leading top performing sales teams at high growth tech start-ups, Cerebral Selling founder, David Priemer, brings a lifelong passion for helping organizations supercharge revenue growth and people development to this practice. The result; an empowered organization of modern sellers who think like their customers, learn fast, and win!