Fire and Fuel Apparel is committed to honoring the brave men and women who chose to follow the “fire” within and give their all in service to their fellowmen. Their passions run deep and are “fueled” by their need to make a difference. Apparel has always been a standard form of expression. We want to wear the “brand of our tribe.” Starting a company that is bringing together the messages of these heroes and heroines has ultimately provided an avenue to giving back which is a perfect fit!