Primary Finance is an ethical startup created to provide an ethical alternative to the traditional mortgage. In a nutshell our product enables a homebuyer to purchase their home by making monthly payments similar in cost to a traditional mortgage, but without any burden of debt. We believe that our product is fairer, more flexible and offers more peace of mind than any other home finance product currently available. Our values differentiate us; we believe in being ethical and acting with integrity in everything we do. That's what defines us.