Phimation Strategy Group is a management consulting firm based in Ann Arbor, Mich., focused on Stage 2 companies – those who have made it past the start-up phase and achieved a level of success and sustainability – who are working to grow, have stagnated, or are changing leaders. Phimation is the name of the natural force that works to derive elegant functionality from discordant clutter. From nautilus shells to DNA, the ratio phi shows up again and again in the natural world, illustrating phimation's balance of creativity and structure that complex systems need to sustain themselves and grow.   Phimation offers a range of products and services – including seminars, coaching programs and consulting – that help Stage 2 businesses understand their unique issues and achieve tangible results. The Phimation team uses strategic insight, client-focused processes and leading management practices to help its clients transition from entrepreneurship to enterprise. The company also offers The Stage 2 Owner’s Manual, which captures its deep experience with the challenges facing Stage 2 businesses and provides practical guidance and tools that business leaders can use to address those issues in their own companies. It all comes down to this: Many Stage 2 companies reach a point of sustainability, but they typically struggle with growth and long-term success. It takes strategic business evolution, or in other words, phimation, for a Stage 2 company to become sustainably successful.