Lumentric empowers the sales force and enriches the customer buying journey for the B2B industry. With Lumentric, you can: - enable the sales reps to qualify the right customers with the right offering at the right time. - enhance and enlighten customer collaboration. - get unique, actionable insights by capturing the behavior and performance of customers, sales, external channels, products, and content. - unify branding and content in all customer-facing activities - equip sales channels (eg distributors) with transparent sales - enrich forecasting of customers and offerings - get more loyal customers with attractive and relevant touchpoints throughout the buyer journey The SaaS platform provides enterprise-ready digital services enabling unified handling of products, content, and collaterals leveraging the existing IT landscape, such as PIM, CRM, e-commerce, ERP, and e-mail.