Public opinion studies have yet to accomplish their digital transition. We are a team of AI researchers, political science doctors and internet culture experts, aiming at exploring the vastly untapped resources of digital traces. We break down social phenomena and retrace their trajectories, in an effort to understand how new narratives are sparked off, manipulated, memeified, be it the communities or their leading voices. For those who wish to play by the rules of new public spaces, we provide the full measure of social data.