SPRYT is developing a solution to eliminate the problem of appointment DNAs (Does Not Attend) in the healthcare system. Our solution goes beyond prediction, to take action and change the outcome of a no-show in a positive way for both the patient and the system. SPRYT's virtual receptionist Asa enables patients to book or reschedule medical appointments via conversational message or voice. Asa applies behavioural science and generative AI to adjust language and messaging to specific population segments to improve equitable access and optimise attendance at appointments.