Financial Training Studio offers personal coaching about values and financial well-being as well as digital information products such as ebooks, webinars and online video courses related to sustainable living and personal finance. Jenni Selosmaa founded the company in order to share her vision on the new era of sustainable economy, building on the ideas of circular (no waste) economy and the new sharing economy. The first product, "Queen of The Purse" (Kukkaron kuningatar), was launched in November 2014. It is an ebook presenting a first ever training program for Finnish women interested in their personal values and financial well-being.