GenM is leading a positive menopause revolution alongside our founding partners. We’re proud to be uniting a new collective of progressive and responsible brands on a mission; a vital mission to improve the menopause experience, normalise the conversation, and help stop menopausal women from being overlooked at home, at work and across society. By aligning with the GenM commitment, our partners have committed to a series of actions, including being a voice for change and better representing menopausal women through effective products, services, workplace policies and marketing activity within our organisation.