Eleven55 was founded in 2019 by Rick Prins, formerly known as the founder of Gajes Headwear. During his journey at that time, he discovered that it was his passion to make private label fashion made from sustainable fabrics. After a few years, he decided to focus on what he was good at; Making other brands and companies happy with high-quality, sustainable and comfortable fashion that stands out! And Eleven55 was born... It is now 11:55 and we need to take more care of the earth, our nature and humanity itself! That is why Eleven55 has opted for 100% organic cotton. As for their polyester, it is mainly recycled polyester because of the circular economy. Organic cotton is a natural, GMO-free fibre that uses less water than standard cotton. In addition, its production does not involve the use of chemicals (no fertilisers or pesticides) and encourages rotation of crops to keep soil healthier, more fertile and maintain humidity. Waste from the cotton ginning process is also recycled for the animal feed industry. The Global Recycled Standard label certifies that the materials used are recycled: in the case of polyester, from plastic bottles, and for cotton, from cutting waste. GRS also guarantees compliance with social and environmental criteria such as treatment of waste water, the absence of certain toxic additives and respect for working conditions in our partner factories.