Kinky Apothecary simplifies the natural hair journey by using data-driven solutions to cut through the ever increasing product options targeted at black women. We create personalised recommendations tailored to the consumer's specific hair-properties and lifestyle. Having returned to Lagos a few years earlier as a kinky-haired oddity in a sea of shiny weaves, founder Nibi Lawson quickly grew frustrated at the complete lack of suitable products available. Spotting a gap in the market and bolstered by the resolve to disrupt Eurocentric standards of beauty, she launched Nigeria's pioneer natural hair platform in 2010: the first trusted marketplace for clean, effective textured-hair products in the country. RELAUNCHING AUGUST 2020.