MAOBI est une agence d’innovation responsable. Nous accompagnons les entreprises à intégrer l’éco-responsabilité comme un levier de création de valeur : depuis la stratégie de marque et jusqu’à l’éco-conception de produits et services. Nous hybridons 3 savoir-faire clé : stratégie de marque, études consommateurs et éco-conception MAOBI is a User-Centric & Sustainable innovation consultancy We help companies leverage consumer insights & sustainability drivers to create lighter & better products, services and new business models, making a positive difference today and tomorrow. Our Specificities : - A unique blend of expertises : we associate consumer knowledge, strategy & eco-design expertise - From vision to action : from brand vision to product eco-design - Engaging companies : expertise to drive change at board level, aligning Marketing, CSR and R&D Our work : - Understand : Insight, Foresight, Eco-Diagnostic - Imagine : Vision, Positioning, Innovation Roadmap - Make : Concept lab, Eco-Design, New Business Models