True Travel is the fastest growing luxury tour operator in the UK, based in London. For many years luxury travel has lacked any type of transparency when it comes to cost and, as a company, we were determined to be different. We ensure our guests never pay an unnecessary premium for our service and expertise in organising memorable experiences. Our clients come back year after year which is testament to our unique combination of a highly personal guest-focused service, with a team of passionate and experienced travel consultants, a concierge level support service and, most importantly, a transparent approach to pricing. True Travel specialises in long haul tailor-made luxury travel across Africa, Asia and Europe. Our unique approach has seen us grow faster than any other tour operator in Europe, as well as be shortlisted as Europe's Best Safari Tour Operator at the prestigious World Travel Awards in 2018, 2019 and 2020.