Morph.ai is a platform build on top of WhatsApp Business API. Morph.ai enables businesses to have meaningful conversations with customers through AI-enabled chatbot, CRM tool, hybrid machine-human query handling interface and many more useful features. To best understand Morph.ai and get started with WhatsApp business API, you must create a free trial account. History Morph.ai was started by four friends who left their well-paying jobs to start their entrepreneurial journey. They knew they had to solve some problems people face in day to day life. It took them 6 months to figure out what problem to solve and build a business out of it. Out of the 52 ideas they had in their list, the most promising was the need for a Chatbot that can converse like a human. Evolution 2016 - Launched website chatbot for enterprise customers 2017 - Launched Facebook messenger bot that was eventually used by Manchester City 2018 - Added AI capabilities to the chatbot 2019 - Launched WhatsApp chatbot for Small, Medium and Enterprise customers 2020 - Launched the self-serve platform that can be used by not so tech-savvy marketing professionals Company Morph.ai is a well funded 4-year-old startup generating revenue from 6 countries now. They have a solid team of product and business engineers. The four founders came from a tech background, having worked as the initial members of a now multi-billion-dollar unicorn. Building on the strong experience of the young founders, they have achieved a lot of success with a small team and plan on growing multifold with each new member they add.