Reach Into Cultural Heights is a collaborative effort focusing on changing attitudes and learning behaviors among urban youth by engaging them using innovative communications technology. The Reach for Success Training Program began on the campus of York College CUNY and currently, working in collaboration with a visionary team at the Tech Incubator @ Queens College CUNY. RICH Goal: To guide students to become caring and to create healthy learning environments in school and beyond using the RICH “Reach for Success” Program 4 Guiding Principles: (1) I matter (2) I am responsible for my behavior (3) I am considerate of classmates and others, and (4) I use thinking strategies for school and life success. What we achieve: RICH program graduates coach RICH students in mastery of the Reach for Success program principles. This is accomplished by engaging youth in classroom settings and by using technology to reinforce communication skills.It is a blended approach; and our commitment is to prepare students to display new attitudes about their abilities to set realistic academic goals and adhere to respectable social standards. Outcomes Description: RICH students will demonstrate improvement in social emotional development skills supported by their improved academic performance and behavior indicated by report card grades/ teacher and / parent comments. Activities: RICH students activities express new attitudes for school success as recorded in student weekly reflective writing portfolios, speaking and listening expressions, understanding the role of body language, respecting dress codes, and positively interacting with elders. Weekly activities incorporate the value of self-esteem, the importance of taking responsibility of one’s behavior, and becoming accountability of one’s behavior. RICH online activities are designed to encourage students to become better writers, communicate self-respect and respect for others.