The Fresh Connection: the Ultimate Value Chain Experience - Learning experience - The Fresh Connection is a supply chain learning experience for professionals and students. In a virtual, online environment, they are challenged to save a fruit juice maker from its downfall. Advanced simulation software calculates the consequences of the strategic and tactical decisions a management team makes from one round to the other. Which team will get its supply chain to perform best? Which team will produce the highest return on investment? - Steep learning curve - With The Fresh Connection participants will benefit from a steep learning curve. They will experience what it is like to design and manage a modern supply chain. How to make a strategy work in practice. How to convince teammates with thorough analyses without getting lost in details. And they will learn how to cooperate and make decisions with the entire supply chain in mind, instead of just their own department. - Important themes - Apart from departmental and role specifics topics the simulation covers important general themes: 1. Translation of strategy into action 2. Integrated business management (aka S&OP) 3. Trade offs within and across departments