Q. Who is NativeCreativ? A. It is a Strategic Communication Agency. Q. What does it do? A. It helps organisations achieve their desired corporate reputation. Q. Why does it do it? What is the necessity? A. Today, the market is very dynamic, and consumer preferences are shifting at a very fast rate. Added to that, the market is saturated with a lot of players, and there is only a limit to which companies can innovate and bring out novelty as their USP. The market had shifted from the first moment of truth, to the zero moment of truth, and is today, shifting to a -1 moment of truth. In this scenario, people judge companies and brands based on their perceived value, and then decide if it is worth even googling about it, or opening their ad, or reading their blog, or anything that the ZMOT promises. So, it has become utmost important for brands and companies, to portray an image which they desire, in order to appeal to their specific target audiences. So, what do we do, is help companies increase their perceived value and also, portray their desired image.