Elevating ecommerce performance. Mindset is a Minneapolis-based ecommerce marketing company. We use design and marketing to drive ecommerce growth for independent retail shops and brands. We are not your typical agency. In fact, we're not an agency at all. We are a small collective of ecommerce experts, each with our own retail and ecommerce businesses. Everything we advise you to do, we do ourselves and we wouldn't have it any other way.