The Outside Game was built to provide avenues that amplify conversation between among athletes, creators, media, business, and marketers in an unfiltered and unbiased manner, just as BWB has for the past decade. Unlike existing platforms and events, the outside game gives athletes and contributors a real opportunity to address issues not exclusive to sport, and with a genuine voice and point of view rather than through the lens of corporate PR avenues. The Outside Game is about showcasing its creativity and diverse perspectives, not being an echo chamber. you can’t have a unique voice if you are parroting the masses or hindered by professional, political, or financial restrictions. It’s about finding and showcasing modern thought leaders who are driving the conversations around sports, society, & media.