PSD+G is a boutique business and brand strategy firm that focuses on understanding customers unmet wants and needs. By combining our business expertise with rigor and creativity, we are able to uncover and 'operationalize' new opportunities for your brand. Principals Peter S. Drummond and Leigh Gravenor have worked in both pure play strategy and design firms, bringing an integrated perspective to solving strategic problems. Our client side experience means we understand what it takes to make the tough decisions. Clients Include: Corus Entertainment, Bio-K+ International, Kijiji, 48North Cannabis Company, Debbie Travis, Gruppo Campari, Argus Legacy, Deloitte, Canada Life, Ringside MD, Natural Products Canada, The Montreal Fluency Centre, Klenzoid Water Management, Bata Innovation Labs, Canada Post, Open Blue Sea Farms (Panama) , Groupe Desjardins, and Vineland Research & Innovation