www.thestripecollective.com kelly@thestripecollective.com DESIGN CONSULTANCY | FROM BRAND TO SPACE Kelly's belief is that design should be engaging, immersive and holistic – delivering a fully developed brand identity in all its facets. She calls it the “anti-fragmentalist” approach, because much like humans, a brand is a complex being made up of many parts that form a whole. As such, every detail, every expression must be thoughtfully considered. To succeed in today’s increasingly competitive marketplace a brand must cultivate its own style, personality and tone-of-voice in order to be relevant and lasting. That’s what Kelly does. She brings the brand to life and crafts the all-important “brand story”. She tells brand stories through the design and creation of any number of elements – from logo marks, to art, to collaterals, to interior design… the list is endless – all of which engage consumers in what Kelly calls “conversations with the brand”. In other words, delivering a brand’s “DNA story” in multiple forms and multiple perspectives within a physical environment and in its brand DNA. It’s the only way to be truly unique in this competitive landscape. Building a great brand and it’s physical form takes knowledge, skill and the right tools. A powerful brand must have ‘attention value’. The story telling of a brand through its design and communications is vital to its success. A holistic approach is needed to create living, breathing entities for brands of all stripes! • Research & Discovery • Brand Development Strategy • Branding Design • Space Strategy & Planning • Interior Environment Design • Fittings Design & Production • Furniture Design & Production • Lighting Design & Production • Collateral Design & Production • Art & Sculpture Design & Production • Advertising & Communications • Web, Digital & Mobile Design • Graphic Design & Finished Artwork • Technical Design & Documentation • Activation & PR Event Strategy