Our mission is to keep you clean and save the earth at the same time. That's why we created our products with nothing but the best Clean, Eco-friendly, & Vegan ingredients. Everything down to our plastic-free glitter is biodegradable. Founded by an animal lover, we stand against animal cruelty and do not utilize ingredients that are tested on animals. It’s simple, take care of the earth and it will take care of you. Everyone has a bubble bath journey to share and we are here to help you express yourself through our colorful products. Just like a kaleidoscope "It just takes a quick turn of the faucet to start your color story..." Inspired by the colorful Kaleido(scope), at KALEIDOSOAPS we view life in full living color with ever-changing patterns of self expression and individuality. Natural ingredients celebrated by color means that you never have to compromise on the playful experience. We want to inspire our industry peers and customers alike to join us in reducing our carbon footprint by eliminating single use plastics from production consumption cycles. All of our packaging is made with 100% recycled & recyclable non-virgin plastics.