McCann Health Engagement is a bespoke HCP and consumer media and engagement unit within McCann Worldgroup with a mission to ensure that healthcare clients receive boutique-style, high engagement service. We offer this commitment with the resources of our global IPG network and a seamless connectivity to creative strategy. There is no other agency in the industry who can deliver the level of engagement-driving audience insights that we can deliver. Our tool Catalyst is a healthcare behavioral engine that understands individual emotional, psychological and attitudinal nuances and maps them into an effective engagement process. It enables media decisions based on psychological data by understanding which media influences people to take actions, such as researching treatment medication, talking to a doctor or filling a script. With science and emotion to guide us, we can ensure that we are connecting with patients and their physicians not only where we will be most relevant and valuable to them, but in moments where we can drive business impact.