Hey Gorgeous! (http://www.heygorgeous.com) is a leading online retailer of plus size fashion. Launched off the success of the company's industry pioneering blog, Madison Plus, which achieved a run rate of nearly 1MM readers exiting 2012, the company is already recognized as a prominent voice in plus fashion. While over 65% of America woman are plus size, the market has been neglected by designers and retailers alike. Designers and manufacturers see the opportunities, but the channel is still scared about the "stigma" associated with the plus customer. Hey Gorgeous is at the forefront of bucking this trend. As both a content destination as well as an online retailer, we provide consumers options for the pent-up demand for plus size, fashion forward trends. The company prides itself on our category specific ecommerce by providing highly curated products from global manufacturers.