ReachNow joined the BMW Group and Daimler AG mobility services joint venture - YOUR NOW - in February 2019. After a realignment of the JV's focus, ReachNow ended service in July 2019. Born within the BMW Group, ReachNow set out to create the best way to get from A-to-B-to-C. Leveraging a fleet of BMW and MINI vehicles, ReachNow became the first company to operate car sharing and ride hailing services from a single app. With more than 100,000 Members in Seattle, Portland and Brooklyn, ReachNow proudly pushed forward a vision for multi-modal urban mobility - from ride-sharing to residential fleets - designed to make urban transportation in growing cities easier to navigate.