The Red Dot Design Award, one of the largest design competitions worldwide, breaks down into three disciplines - the Red Dot Award: Product Design, the Red Dot Award: Brands & Communication Design and the Red Dot Award: Design Concept. Established designers as well as young talents from more than 70 countries yearly submit their works. The international Red Dot Jury, consisting of unbiased and renowned design experts, afterwards carefully tries out, discusses and finally evaluates the entries. Winning a Red Dot is a very special honour for the laureates as the award is only given to works with a high design quality. The laureates profit from various measures, all of which communicate their success in an internationally visible way: They can use the well-known Red Dot label which generates a great deal of attention for any product, communication work or prototype thanks to its striking appearance. Furthermore, the winning works are exhibited in exhibitions all around the world.