A new concept of urban hotels for travellers with a penchant for design who are looking for an authentic experience. The city as starting point. Restlessness, a subjective gaze. This is Yurbban; a concept in which luxury is not measured in stars, where every detail and every guest is pampered and treated with fondness. Friendly, sustainable, connected, designed to be experienced and as the starting point for discovering and experiencing the other city: the authentic one, free of clichés.