SIDEis Srl is an Italian Start-Up company offering a new disruptive LED lighting system. We designed, developed, and manufacture this patented innovative system – SIDEis – for the supply of lighting and high-tech services in the field of road lighting, tunnels and areas with prevalent vehicular traffic. The innovative aspect is based on the dematerialization of the product and its mounting at low heights on the sides of the road, and on the grazing light emitted. With a single product, an innovative LED luminaire smaller than most cell phones, we can offer a wide range of effects: precise no-glare lighting distribution, signal lighting in case of emergency, the delineation of the road perimeter as an optical guide and the transmission of connectivity services, among which we highlight the driving support for autonomous vehicles. SIDEis lighting system has an enormous impact on the quality of the light produced, on the costs of the lighting system, on energy and maintenance costs and on environmental sustainability as it allows the disposal of the old traditional pole-top systems, including the removal of the pole itself. As a team, we are experienced but dynamic, and one of our main value is the customer care. Our goal now is to reinforce our position as a reference in the market, starting a new LED “re-evolution” after all this years of saving and upgrading... Lighting is not only “savings”…. we want to think back to the human being and centre lighting performance around his needs, through quality, safety, and a new technology for a revolutionary lighting experience.