JCW Marketing & Sales was founded in 2011 by Cheryl Wasilewski, who has more than 25 years of experience in the global airline, travel, automotive and Tier I supplier industries with a strong emphasis on marketing, sales, major events and training. At JCW, she and her colleagues Join with clients to assess their business initiatives, Collaborate on strategies that reach the target audiences and work together to Win them over. Focused on data-driven processes that improve the bottom line, JCW acquires a deep understanding of a client’s business model, data and culture to help create programs in the media and markets that offer the most value. By rigorously tracking and measuring performance, JCW can demonstrate its effectiveness and deliver the best results.