Strategy and Goal setting is one thing, Realizing them another: Goal! In today’s world the importance of a clear strategy combined with effective and focused realisation becomes more and more important to deliver the goals set. Companies for example face stronger financial demand, at higher investment levels with cost of sales increasing and returns on innovation under pressure. Particularly in industries where competition is high and the product offer is difficult to differentiate these constraints are most visible. At SGRG Consulting we recognize these challenges. And we have seen best practices being developed. These best practices of course all have their own characteristics but one element emerged from these: successfull organisations operated with the combination of on one hand a clear strategy and clear goals and on the other hand a focused execution based on customer or consumer needs! Having worked for more than 25 years in these industries at all levels of the foodchain and almost 15 years at senior levels in the fresh product industries we have built up significant experience to identify what creates succes and delivers goals, and what not. We can support executives creating compelling strategies and at the same time support managers and teams in the realisation phase of that strategy. Because we truly believe that setting strategy and goals is one thing, and realising them another. And always should be clearly interlinked! Interested to learn more what we could do for you? You can reach us at j.smit@sgrg.nl or through this webpage. Look forward to talk to you! John G.G. Smit, MSc. Managing Director SGRG Consulting BV - Strategy & Realisation