I grew up in Tangier, Morocco, a multicultural city strongly influenced by the french and the spanish lifestyles, languages and architectures. This rich environment shaped my curiosity and helped me grow an appreciation for diversity. With a Master's Degree in Computer Science and Communications earned at University Lumière Lyon 2, France, I held different positions in the digital industry and developed a practical knowledge in programming, graphic and web design, interactive experiences, seo, social media, online marketing and agile project management. I set out to Australia in 2013 and started my path to entrepreneurship, freelancing on photo and video projects for budding brands and artists. I moved back to Morocco a year later, started my first company and kept perfecting my craft with a particular interest and understanding of the adjacent fields : lighting, animation, 3D, special effects, compositing, sound design and mixing, ... Today, with a wide skillset and a breadth of experience on diverse projects for small businesses and corporate clients, I help brands create meaningful content for their online and offline presence.