ConnectAd connects charities with individual donors and supporters by helping charities apply and manage Google Grants and Google AdWords pay-per-click advertising. Key industry trends that ConnectAd wants to help change are the lack of resources that not-for-profits have and the fact that 48% of these organizations report difficulty obtaining funds from individual donors. ConnectAd can help your charity submit a strong application for the Google Grants program, which is an advertising grant of up to $10,000 per month in free pay-per-click advertising offered only to registered charities. If your Google Grant application is approved, ConnectAd then manages the technically complex and time-consuming pay-per-click ad campaigns using the grant funding on your behalf with the goal of increasing online fundraising and awareness for your charity.