amita.ai reduces the time taken for the selection of Interior products. Selection of Interior products such as Curtains and Wallpaper is a laborious task and takes a lot of time to select from 1000s of products and combinations. Customers typically spend 4-6 hours to select the products and still may not be happhy as there are many more designs and colours that they have not seen yet. amita.ai reduces the time taken for selction to less than 15 minutes. With an intelligent engine and cognitive inputs, customers are engaged in the platform and customer satisfaction is high. Once selected, customers can walkin to a nearby store listed in the platform to Touch & Feel the products and close the sale in the store.