Not your typical toothpaste - we are here to disrupt the industry with the world's FIRST multi-enzyme complex teeth whitening formula. We are committed to effectiveness, safety and clean beauty. We believe you don't have to compromise to get healthy white teeth. We have clinically proven results of whiter teeth in 60 seconds and 82% stain removal. We don't believe in using bleach or UV light to get the look you want. We understand that looking after your smile is party of your beauty ritual and we respect that by only using clean beauty ingredients. We are inspired by L.A. - visionary thinking, fresh ingredients and bright smiles it's notorious for.