Our lives are defined by experiences, and today people are as demanding of an experience as they are of a purchase. Group XP is a unique consulting model formed through the partnership between Superunion, FITCH and Set Creative. We believe that great customer experience is the key driver of business growth today. Together, we are over 1000 strategic and creative thinkers located across 40 studios worldwide. By connecting diverse perspectives and skills in our network, we bring a holistic view of experience to create transformative interactions between brands and people.