Interactive Market Research is a full service market research institute specialized in developing “ad hoc” solutions to support clients’ marketing process. Key advantage in working with IMR is the possibility of choosing both traditional and online methods (or a mix of the two). An excellent fieldwork organization, professional interviewers and the best locations all make IMR a reliable and easy-to-work-with partner for traditional research. Fast data collection, hard-to-find respondents, advanced proprietary technology: these are the main benefits of choosing IMR on line research. Clients can access IMR's proprietary on line panel (+220,000 households in Italy, France, Germany, UK and Spain).