We’re a group of Boston University’s College of Communication (COM) students who love college and don’t want to lose it. We all thought the pandemic would only last a month. College kids were saying “f*ck it” to the small rules in this new quarantine life. We still hung out with friends. We didn’t think it was a big deal. Once the NBA season got canceled, we knew this was serious. College was online. Summer plans changed. Jobs and internships disappeared. We realized that going back to college depended on our actions, and changing our everyday lifestyles. That got us thinking... We got together and created a no-B.S. campaign. By speaking in our own language, we believe we can motivate our fellow students to follow the rules. Because in this COVID-19 world: “F*ck it won’t cut it.” Follow us on Instagram, Twitter, and TikTok @fckitwontcutit. For more information, shoot us an email at fiwci@bu.edu.