Our Purpose To celebrate, encourage and champion people expressing themselves creatively in their everyday lives and practising their creativity socially with other people. The fact that so many people have, for so many years, chosen to spend their time undertaking creative cultural activity means that it is self-evidently valuable. Our Strategic Priorities 1. Building strong connections and relationships to support participation in creative cultural activity 2. Demonstrating how taking part in creative cultural activity improves social connectedness 3. Opening up more public spaces for creative cultural activity