Rulo, a CivicScience company, is built to support the open web in a rapidly-evolving, privacy-centric advertising ecosystem. Rulo leverages CivicScience’s proprietary database of high quality, scaled first party data, built on permission-based engagements, collected directly from the consumer. Rulo works with publishers and marketers to develop high quality audience segments informed by insights into consumer attitudes and intent to purchase in real time, without dependence on third party cookies.