Investing in Kids (INK!) As a 501(c)(3) non-profit, INK! leads efforts to directly benefit the educators and students within the St. Johns County School District. Our programs and events strive to provide the tools and resources that are necessary to help each child reach their full potential. Since 1994, Investing in Kids (INK!) has led the effort to cultivate success for students and teachers through funding, initiatives, and inspiration.